Volvo My Idea of Luxury
Strategy / Development / UX Design / Content Creation
With the release of the new XC90 and the unveiling of the XC70 during the Canadian Autoshow season, Volvo seeked to help current and future Volvo owners identify themselves with specific trims of their new models
We created My Idea of Luxury, a contest platform that learned lifestyle and taste choices from participants, matched them with a specific Volvo XC90 trim and entered then to win a luxury weekend getaway on the vehicle they were paired up with.
A responsive website, a progressive app and a facebook app were integrated with Volvo’s CRM to provide leads to retailers across Canada per participant.