Reebok Know Your Sneaker

Reebok Know Your Sneaker

Content Production / Storyboard / Writing

Looking to raise in-store literacy about its latest fitness footwear, Reebok commisioned the production of a series of videos for their new shoe lineup to train in-store representatives and highlight the Reebok brand above others.

We partnered with Canadian cross-fit athletes and influencers and matched each shoe model with their specific life-style and performance requirements. We also timed the videos with the CrossFit season to give away newly minted NANO 8s.