KIA Canadian Autoshows
Strategy / Content Creation / UX Design / Experiential
Kia wanted to dispell myths surrounding EV vehicles and combat “range anxiety” by promoting the extended range capability of their up and coming electric lineup.
We echoed this effort at the Canadian Autoshow circuit with tools that allowed people to calculate real-life commutes from every major Canadian city to iconic landmarks and back.
As part of this toolkit, we developed touch screen software and augmented reality windows that outlined features of the new vehicles. These helped the Kia team and dealerships across the country promote the new roster with information at a glance.