Tim Hortons Coffee for Communities
Strategy / Content Creation / Experiential
This nationwide program was born to support Tim Hortons’ national marketing initiatives and grassroots communities from coast to coast. Twelve mobile units across Canada attend thousands of events a year to raise money for charity and provide relief to communities.
Now on its 6th consecutive year, Coffee for Communities takes Canada’s most popular QSR on the road and touches the lives of millions.
This program required close coordination with a nationwide team to operate, produce and capture content for programs and special promotions branching through it like mother’s day, Canada Day, sponsorships and disaster relief activations.
During this campaign I had the opportunity to work closely with hundreds of creatives, vendors, videographers and agencies in Canada and the US.