Volvo
Volvo My Idea of Luxury
A contest that matched people to the car that fit their taste.
With the release of the new XC90 and the unveiling of the XC70 during the Canadian Autoshow season, Volvo wanted to help current and future owners see themselves in specific trims of the new models.
We created My Idea of Luxury, a contest platform that learned participants' lifestyle and taste, matched them with a Volvo XC90 trim, and entered them to win a luxury weekend getaway in the vehicle they were paired with.
A responsive website, a progressive web app and a Facebook app were integrated with Volvo's CRM to deliver leads to retailers across Canada.
