Reebok
Reebok Know Your Sneaker
Training films that made every shoe make sense.
To raise in store literacy about its latest fitness footwear, Reebok commissioned a series of videos for its new lineup, to train in store representatives and lift the Reebok brand above the rest.
We partnered with Canadian CrossFit athletes and influencers, matching each shoe to their lifestyle and performance needs, and timed the videos with the CrossFit season to give away newly minted Nano 8s.
