Capital One
Capital One Money Mindfulness
Measuring focus, one brainwave at a time, to talk about money.
Capital One partnered with Credit Canada and the Centre for Mindfulness Studies to talk with consumers about financial wellness during Credit Education Week.
We created an inviting indoor oasis where people could learn mindfulness practices and how that awareness can directly improve their financial health.
We developed a series of tools to start the conversation about credit, and hosted guided sessions that measured people's brainwaves to give them a report on their level of focus around money management.
